The future of the store: fusing the physical with the digital.
Omnichannel has been an unavoidable word in retail. But how do retailers need to shift their measurement criteria for this new way of operating?
“There was a fundamental mismatch between the data-driven ideas at the center and the day-to-day operations of the business. My question was: "How do you get 1000s of stores to do the right thing every day and, just as important, to understand why?”