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Retailers that have embraced Agile technology like Quorso can ensure
near-perfect execution in all stores, rapid-learning teams, and
career-defining results.

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Featured. Live Demo: Introducing Quorso Missions.

Phil Thorne introduces the newly launched Quorso Missions, walking through each of the new experiences offered: Mission Control, Crew Experience, and Business Command.


Quorso at a glance.


Focus every store's efforts. Quorso continuously crunches your data to find the top areas where each store is leaking sales, costs, and other KPIs.

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Daily Missions drive rapid action. Quorso nudges each store to take 3 daily Missions, guided by real-time District Manager coaching on tap.

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Track, measure, and learn. Quorso tracks the $ improvement from each Mission and team member, flagging issues and scaling what works.

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What's so powerful about Quorso?

What is a Mission and how is it identified?

A Mission is a specific sales improvement opportunity that Quorso has found for your store, and is the suggested area that you should focus on this week to improve overall sales performance. You can do this by choosing to ‘accept’ a Mission.

Quorso identifies Missions by crunching through all of PetSmart’s sales data each week, and finding areas where your store has an opportunity to improve based on how it’s performing vs all of the other stores. Even if these stores vary in size, revenue, and popularity, our calculations level the playing field. To make the comparisons fair, Quorso will:

  1. Only compare you to stores that have the same format as you.
  2. Only compare you to stores that have the same shelf space allocated to the particular product a Mission relates to, relative to its category (e.g. D Simply Nourish accounts for 10% of the space allocated to D Natural).
  3. Adjust sales values of the comparison stores to factor out differing store revenues and customer traffic. This will even take into account exceptional events, like storms, local holidays, or Covid restrictions.
What do you mean by accepting a Mission?

When you get a suggested Mission, you should try and understand why this suggestion has been sent to you. Once you have investigated the potential root-causes, you need to decide whether or not there is something you can do to fix the problem and drive improvement. If there is, accept the Mission and log your proposed action.

If there is nothing you can do, you should choose to reject the Mission. That might be because it’s not something that can be fixed in store, or it’s an availability issue that you can’t control, or you’ve investigated it and can’t find any issue.

If you choose not to take action, it’s important to reject the Mission. If you do not, Quorso will try to measure and track the impact of something you have not done.

How does Quorso fairly compare stores that have different shelf space allocations for different products/categories?

Yes it does. To make the comparison fair, Quorso only compares you to other same-format stores, and those that have the same shelf space allocated to the product area in question, relative to the category to which it belongs (e.g. D Simply Nourish accounts for 10% of the space allocated to D Natural). Therefore, if you receive a Mission, it is because your current sales for that product or category are lower than would be expected considering your shelf space.

Remember…we also take other factors into account, like store revenue and customer traffic, to ensure you’re being compared fairly.

How does Quorso control for external factors (like storms or the Super Bowl) that affect some of my stores, but not others?

Yes it does. Quorso adjusts the sales of the group of stores you’re being compared to, in order to take account of things like customer traffic and customer demographics. It does this by looking at the performance of the product area that you have received a Mission on, relative to the performance of its parent category sales. Here’s an example:

My store (Store A) sells $10 of NFL Dog Bandanas, which accounts for 10% of the Dog Clothing category sales ($100). On average, Stores B-K (with the same Dog Clothing range & space) sell $15 for every $100. In this example, I’m underperforming vs my peers by $5 (5%). Let’s look at 3 different scenarios to show how Quorso accounts for impact of exceptional events on Missions:

  • Storm Uri hits and this is driving down footfall in my store: Let’s say store A footfall drops and as a result Dog Clothing sales decline by 50%, and NFL Bandanas also decline. However on inspection I can see they still account for 10% of Dog Clothing sales. If all things stayed the same with my peer group, (e.g. their sales of NFL Bandanas stayed at 15% of Dog Clothing sales) then although I have seen a physical reduction in sales and footfall, my proportion of item sales, relative to the category parent, when compared to my peers, would remain the same.
  • It’s the Super Bowl and this is driving up sales in other stores but not mine: Let’s say stores B-K experience a doubling of footfall and Dog Clothing sales, and similarly my NFL Bandanas sales also increase. However provided that Bandanas still only account for 15% of Dog Clothing sales and if all things stayed the same with my store (e.g. my sales of NFL Bandanas stayed at 10% of Dog Clothing sales) then although stores B-K have seen a physical increase in sales, my proportion of item sales, relative to the category parent, compared to my peers is still the same.
  • My store runs a specific NFL promotion in support of Super Bowl: Let’s say my store doubles its share of NFL Bandana sales to 20% of Dog Clothing. If all things remained equal with my peer group, then relative to peers, I am now outperforming them by 5% which in this case equates to a sales uplift of $10. This is a Successful Mission.

In the same way, Quorso takes account of the impact that Covid-19 has had on footfall in different areas.

Our team.

Chat to one of our sales team directly.

Phil Thorne
MD, North America. Phil Thorne

A member of the founding team, Phil is an ex-VP at J.P. Morgan. There, he advised and executed on corporate finance – including capital raisings, mergers, acquisitions, and public takeovers – across all corporate sectors. He has an Economics & Management degree from Oxford University and has recently gone State-side to head up our New York office. On the side, Phil frequently delivers renditions of his poetry and serenades us with a song on the rare occasion that the office falls quiet...

VP Sales, North America. Jonathan Waddell

Jonathan leads sales and business development efforts for Quorso's expansion in North America. He has spent most of his career in the technology space with a primary focus on the retail industry, on top of a diverse background spanning consulting, product management, and development. Most recently he helped a SaaS start-up who was taking a collection of advanced analytics solutions to market, after roles at IBM, Aptos/QuantiSense, Oracle Retail, and Arthur Andersen. A native of Atlanta, GA he's a proud Georgia Tech Yellow Jacket with a degree in Industrial Engineering and spends much of his time chasing around his three kids.

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