Challenges
A lot of systems. A lot of different places. And no single source of truth.
No consistent standard across markets
Circle K had a clear strategic view of what good looked like, but no way to follow it through consistently. As Finn Legaard Kopart, Head of Operational Excellence, put it: the business was lacking a tool that would bring them to the next level.
Store managers overwhelmed with priorities
Teams were navigating multiple systems, fragmented communications, and no clear way to know what mattered most that day, when, or where to find the information.
“A lot of systems, a lot of different places for communications and tasks. That created an environment for our store managers and store employees where it was hard to understand what was most important.” Emma Blixt, Director of Operational Excellence
Decisions made on instinct, not data
Teams were making store-level changes, adjusting layouts, shifting product placement, based on instinct rather than data, with no reliable way to know what was actually driving sales. The business kept surfacing the same challenges in annual reviews. Not because people weren’t working hard, but because the tools weren’t giving them the right signals at the right time.
The Action
Start with 32 stores. Prove it. Then go all in: across all 12 markets, in one shot.
Proof of concept in Sweden
Circle K started with a focused pilot across 32 stores with two goals: increase sales and reduce food waste. The results against control stores were strong on both. But more importantly, the pilot revealed that the platform could address challenges well beyond the original scope: audits, compliance, equipment uptime, repair and maintenance.
Full rollout across all 12 markets simultaneously
When it came to scale, Circle K made a deliberate choice: don’t phase it. Launch across all 12 markets at once, with full localization, language, currency, and country-specific regulatory requirements, built in from day one.
“Speed to value is above what we can develop ourselves. Quorso showed us an off-the-shelf concept we could take advantage of and benefit from.” Finn Legaard Kopart, Head of Operational Excellence
One dedicated owner per market
A market lead was appointed in each country, someone with deep local knowledge to own the rollout, surface specific challenges, and act as an internal champion for adoption. That ownership was central to the success of the launch.
“To have one person dedicated per market was very important for us. A huge part of the success of the rollout came from that ownership.” Emma Blixt, Director of Operational Excellence
Rebuilding the audit framework from scratch
Rather than carry existing complexity over, the team used the Quorso rollout to rebuild the “Easy Checks” program from the ground up: cleaner, more actionable, and better connected to real store operations.
Earning trust in the data
The biggest change management challenge wasn’t technology adoption. It was getting store managers to stop reaching for the Power BI report and trust that the mission in their Quorso inbox was telling them the right thing to do. Market ambassadors, peer testimonials, and a disciplined focus on engagement metrics all played a role.
The Impact
“A year in.” “Just phenomenal.” And an operation that finally speaks one language.
Visibility and accountability at every level
Central teams can now see engagement by store, track mission completion in real time, and act quickly when a market starts to drift, rather than finding out weeks later in a quarterly review.
“We are more accurate, we are more focused. We can pinpoint where the organization should focus in order to maintain a high standard.” Finn Legaard Kopart, Head of Operational Excellence
A completely different daily experience for store managers
When a mission is completed and the result shows up in the numbers, it creates a feedback loop that wasn’t possible before. Teams can see the value of their work immediately.
“I start my day with a five-minute meeting with my staff. We open Quorso together, check the daily missions, see if anything is urgent, and then prioritize our plan for the day. It’s the first thing we do every day.” Philip Eriksson, Store Manager, Circle K Sweden
Real-time feedback loops for front-line teams
It closes the loop on execution. For the first time, teams can see the impact of their work on sales.
Real Quorso Use Case: Car wash uptime recovered
In Scandinavia, car washes close when temperatures drop. With Quorso, central teams can identify which sites were affected and ensure the right behaviors are in place to maximize sales when conditions improve.
Repair and maintenance visibility closed a real gap
ServiceNow repair tickets are now integrated directly into Quorso, alerting store managers in real-time when equipment has been serviced so nothing gets lost and action happens immediately.
“Having that visibility and cost control has been a more positive effect than we expected from the start.” Emma Blixt, Director of Operational Excellence
100%
Audit Completion Rate
350K+
Missions Completed
Circle K Europe & Quorso | Customer Case Study
What is Intelligent Management? 
Rapid Set Up 
How Quorso Works 
Use Cases 
Data & Integrations 
Users 
Resources 
Newsroom 
Thinking 
Our Events 
Mission 
Careers 
Contact Us 