The 3 ways retail strategy is changing, and what it means for the Field Leader role.
Field leaders are the glue between strategy and execution. As retail strategy is evolving, so is their role.
“We have seen two years’ worth of digital transformation in two months.”
The pandemic has forced the retail industry to fundamentally rethink the full end-to-end operating model. Having a digital-first mindset is no longer a choice for retailers, it's a strategic imperative. Speed and agility have become the new norm. But it doesn't need to be a lengthy, or costly, process.
In this highly topical thought piece Phil and David explain how you can keep up with the leading agile retailers, in just 5 steps.
“All of this disruption actually gave us an opportunity to accelerate our strategy. The pandemic gave us momentum.”