The 3 ways retail strategy is changing, and what it means for the Field Leader role.
Field leaders are the glue between strategy and execution. As retail strategy is evolving, so is their role.
Store Visits, while incredibly useful, have always had their challenges.
They overwhelmed your staff who were constantly on the road. They became more of an ‘inspection’ than a route to improved store performance. And Area Leaders were spending most of their time traveling rather than on the value add – improving their people and delighting customers.
With such a significant paradigm shift forced by the pandemic, we’ve worked with retailers to create a new framework for the Store Visit. With in-person visits no longer being appropriate, we’ve worked out an alternative that turns this into an advantage and rectifies many of the issues that weighed down Area Leaders previously.
Building great teams and businesses no longer needs in-person store visits. Regional Managers can empower and coach their Store Managers from afar, without subjecting everyone to the bureaucratic tick-box performance reviews of the past.
It requires a mindset change. Store Visits become Agile Coaching: continuous dialogues that support ongoing sustained improvement and enhance the whole Manager Development experience.