The 3 ways retail strategy is changing, and what it means for the Field Leader role.
Field leaders are the glue between strategy and execution. As retail strategy is evolving, so is their role.
Quorso mobilizes teams rapidly, effectively and profitably – in 3 simple steps: ALIGN. ACTIVATE. IMPROVE. Execs have complete confidence in business performance. Managers have clarity and motivation to deliver improvement...
CMO – The Dream Team (aka Marketing)
We make people want to drink the Quorso Kool Aid (another imported American term) – i.e., make them live, breathe and love all things Quorso.
In other less vague words, we make sure our target buyer knows about Quorso, understands how it works and why it’s valuable, and is therefore convinced to buy it.
Working with Gabrielle on smart, creative, and cost-effective ways to tackle this multi-faceted and complex challenge.
I also love the power of being brave. Brave enough to pretend we are bigger than we are and, in acting that way, become bigger. I love that even though we are small we are still making a big splash. And I love that even though we are only a tiny team, we are still running an omnichannel marketing engine from soup to nuts (last American expression I promise)
I worked agency side for 10 years, doing integrated and digital marketing for Omnicom agencies in London and NYC. I then joined a US-based martech startup, where I focused on client strategy. The technology was a marketing decision engine, so my job was to map out customer journeys, rules and logic for every client, based on business needs).
Deciding I was determined to get a taste of Mad Men style NYC Ad Land in my mid-20s and making it happen.
Running strategy workshops in Copenhagen, Moscow, and Tokyo, where culture appropriation was critical to the success of the sessions.
Biting the bullet and joining my brother at Quorso, at last.
At Quorso – when big cheeses in the retail industry engage with, enjoy, and respect our marketing content, opinions, and approaches. Every time a true MQL comes in!
In life – pickling things! Making legit cocktails. Learning stuff about brains and behavior. Lists (don’t tell anyone).
In every major retail store in the US.
On stage at NRF alongside one of these retailers and with a booth as big as a house.
Supported by an almighty internal marketing team and several serious external agencies to add specific expertise.
Training to be a Behavioral Therapist.
Make babies. See countries. Become a therapist anyway. Or start a pickling company….
Haha. I knew about Quorso before it was even called Quorso. When my brother decided to leave McKinsey to start it and asked if he could stay with me in NYC for the first 6 weeks to “concentrate”.
I decided to join him – eventually – because I was both proud of and excited by what he had built so far and could see the potential for real value that a focus of effective marketing would bring.
Jeez…that’s hard…I actually think it is the way we all work together that inspires me the most. I have never worked in a company where EVERYONE is so committed to and excited by the business and its potential.
Zoom calls in my underwear.
To do lists.
Good and frequent team communication.
Considered use of words and tone.
Do more stuff.
Getting on top of things actually calms me down. I know. I’m weird.
Kamala Harris. Although her real journey has only just begun….
War on Waste!
Quorso Marketing Team 😉
Trust your instincts.
Accept your weaknesses and build teams that support them.
Trust your teammates wonderfully.
Listen. And consider before you reply.